Task One - Nintendo.com

A bar along the top of the pages allows members to log in, or new users to register. Below is a ‘contents’ listing of the various Nintendo gaming platforms, allowing you to enter websites specific to a certain console i.e. Wii or DS. Another noticable aspect of the website is it's easy accessibilty and navigation using a search bar giving users the choice to search for a specific game title or article, rather than navigating through the website – a simple example of non-linear consumption.

On the right side of the page there’s an easily understandable help bar, allowing users to select the type of help they require. However the most noticeable application on the page is the video box, showing video trailers (convergence) and online posters of new and up-and-coming games. Next to which is a control bar, allowing users to choose which trailer to watch – an example of choice and control.

Below this there are three ‘boxes’; ‘Hot News’ – displaying news about game development and the company; ‘Events & Promotions’ – offering console owners special perks in exchange for registering to the website, such as extended warranty on consoles; and a box displaying ‘user polls’ and ‘user’s comment of the week’ – examples of interactivity and consumer contribution (audiences can add information and voice their opinions on the webiste).



Overall the website offers a vast range of information about the company and it’s products, and, unlike other forms of media such as gaming magazines, which are published relatively infrequently – Nintendo.com is constantly updated and also offers information on past games and allows users to view a digital trailer of the game rather than just screenshots - (convergence of computer technology and media texts).

The layout is modern and unsurprisingly neutral - as Nintendo consoles are distributed to an extremely wide audience the website must reflect this and not appeal to a specific consumers. Non-english speaking users also have a language selection tool.