Who's it targeting? - A diverse group of people due to it’s various specialist radio stations e.g. BBC 5 Live for sports fanatics, BBC Asian Network for the British Asian community, Radio 4 for those interested in political and cultural discussion etc.
How is the site being used? - The BBC radio websites allows listeners an alternative method of accessing their favourite music and talk shows, and website allows users to listen to archive content rather than conventional linear consumption. This also means more choice for surfers (proliferation) as well the fact that they can access a larger variety of music from one location (convergence); not just the stations that they could otherwise listen to on their home or car radios, but also foreign service broadcasts in 33 different languages.
Site deconstruction -
The top bar allows for surfers to access the main BBC website as well as BBC TV site. There are also links to local and national news, next to which is a search bar and an ‘a to z’ index, allowing surfers to easily navigate around the BBC sites (accessibility). There are two other ways in which surfers can navigate the site - either by selecting a specific station or by selecting the genre of the music/talk show that they want to listen to (choice - proliferation). The main panel allows surfers to roller over each station in order to find out more information about it. E.g. In the picture BBC Radio 3 is highlighted - shown is the name of the station and a short description about the type of music/talk shows broadcast by the station (allowing new surfers to select which station they wish to listen to based on their personal tastes/moods - personalisation). Below this is a schedual and the current broadcast - incluing start and end times, with the option to 'listen live'. Alternatively surfers can select old content via the genre select panel on the right of the screen - meaning that listeners can listen even after the show/song has been played (offering more control).
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