Youtube offers a huge resource for online videos and possibly the best example for widespread personalisation and consumer contribution. The site can be navigated via 4 tabs – videos, categories, channels and community. Selecting the first bring up a list of the day’s most viewed videos and displays other such lists including ‘highest rated’ which is then again separated according to time i.e. ‘highest rated – this week’. The categories panel features a ‘pick of the day’ video and a list of 12 different genres of which all videos are placed under. Channels categorises videos according to the people that published them; listing publisher as musicians (for music videos), comedians (humorous sketches etc), directors (for movies and TV shows) etc. The final tab – community also focuses around the creators; however does so by means of groups formed by friends and co-workers online. These processes of non-linear consumption are also backed by a proficient search engine, allowing surfers to search for video by inputting keywords.
Cube news, posted on a regular basis by Kim – an arguably crazed and sardonic office worker, presents a ‘how-to’ on office survival for other office employees worldwide. Each 'episode' tackles a different office-related problem, related to emails recieved by viewers. Unlike many VLogs Cube news appears to be filmed by a digital camera as opposed to a webcam, there is also a noticable amount of editing in the episode shown and in other installments - suggesting a strong use of digital recording technology in the making of the series.
No comments:
Post a Comment