Monday, 23 April 2007

Task Six - Curse of the Golden Flower


The ‘Curse of the Golden Flower’ site is accessible from sonyclassics.com which features several screen shots, the trailer and a ‘buy the DVD’ option. The actual site itself is constructed in more detail with basic animations adding to the feel of the website by working as transitions when selecting different page on the menu. Upon opening the film’s synopsis is displayed – describing the basic idea of the story without giving away too much information, which would spoil the plot for potential viewers.

The following item on the menu, the cast list, presents the actors in order of role and fame. The film’s protagonist are played by 2 of china’s major celebrities – Chow Yun Fat and Gong Li a fact which is largely publicised on the site in an attempt to attract more western viewers whom are perhaps likely to be familiar with them. A page dedicated to Yimou Zhang crediting his previous works such as ‘Hero’ and ‘House of Flying Daggers’ which are easily recognizable by a world wide audience.

Related media is also available from the site on the gallery and trailer pages and a ‘making of the featurettes’ documentary is also available to view online – showing costumes, make-ups, SFX and cinematography. The last tab on the menu brings up external links to the Chinese site, MySpace and Press release website (convergence of different media texts) as well as websites related to the main cast. Whilst viewing the site, surfers have to ability to toggle the audio in order to listen to one of the film’s sound track.

No comments: